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Branding 2021:
The Ask
My client approached me because she needed help creating a brand identity for her jewellery business on Etsy. The client wanted some visual assets for future social content and promotional material.
Identifying the Brand
The client emphasized that she wanted a more feminine and bohemian aesthetic, while still being elevated; to communicate to customers that her products are made and styled in high quality. The Solution
She sent me her mood board, and I created the branding outline here. I designed the logo, and I explained how I arrived at the design. I explain what fonts were used to create this brand. I also showcased the illustration pieces I made, and how they were used individually or together; creating patterns or accents for other designs.
My client approached me because she needed help creating a brand identity for her jewellery business on Etsy. The client wanted some visual assets for future social content and promotional material.
The client emphasized that she wanted a more feminine and bohemian aesthetic, while still being elevated; to communicate to customers that her products are made and styled in high quality.
She sent me her mood board, and I created the branding outline here. I designed the logo, and I explained how I arrived at the design. I explain what fonts were used to create this brand. I also showcased the illustration pieces I made, and how they were used individually or together; creating patterns or accents for other designs.
Examples of Motion Graphics :
These are my earliest examples of creating motion graphics. I used Procreate to make the illustrations. For logo design, I used Illustrator; while for the rest of the branding guideline, I used PhotoShop.