Tim Horton’s Rebrand
GCM 420 Assignment 2021:
Challenge
Tim Hortons has always appeared to lack that trendy image most cafés possess. The goal is to obtain the homely, very Canadian, and family-friendly image they already have while simultaneously making the brand appear trendy and stylish. Although I plan to modernize the brand, I aim to keep it familiar simultaneously.
The Situation
Tim Hortons is a beloved Canadian café that sells breakfast and lunch meals all around Canada and other parts of the world.The Solution
The logo and colour palette will be updated. I will be redesigning the coffee hot cups and sleeves, the pastry bags, and the website's landing page
Brainstorm & Sketches
These sketches were hand drawn on Procreate. As for the final designs, all were done on Adobe Illustrator and PhotoShop/
Hot Cup Design
Coffee Bag Design
Landing Page Design