Tim Horton’s Rebrand


GCM 420 Assignment 2021:

Challenge

Tim Hortons has always appeared to lack that trendy image most cafés possess. The goal is to obtain the homely, very Canadian, and family-friendly image they already have while simultaneously making the brand appear trendy and stylish. Although I plan to modernize the brand, I aim to keep it familiar simultaneously. 

The Situation

Tim Hortons is a beloved Canadian café that sells breakfast and lunch meals all around Canada and other parts of the world.
The Solution

The logo and colour palette will be updated. I will be redesigning the coffee hot cups and sleeves, the pastry bags, and the website's landing page

Brainstorm & Sketches


These sketches were hand drawn on Procreate. As for the final designs, all were done on Adobe Illustrator and PhotoShop/




Hot Cup Design

Coffee Bag Design




Landing Page Design
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