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Cossette Vday
Cossette Valentine’s Day Cards 2023:
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Our office takes holidays very seriously and wanted to go off with these events in the office. For Valentine’s Day, I was asked to design the Valentine’s Day cards for our office, hoping I’d make a similar design with their mood board as our Montreal office’s card designs.
The team wanted to really capitalize on the soft, romantic and campy aesthetic of the 90’s; evoking the vibe of Celine Dion and her ever-so-romantic music. Most importantly, they wanted the imagery to be poppy, feminine, and to feel very personal.
Our office takes holidays very seriously and wanted to go off with these events in the office. For Valentine’s Day, I was asked to design the Valentine’s Day cards for our office, hoping I’d make a similar design with their mood board as our Montreal office’s card designs.
The team wanted to really capitalize on the soft, romantic and campy aesthetic of the 90’s; evoking the vibe of Celine Dion and her ever-so-romantic music. Most importantly, they wanted the imagery to be poppy, feminine, and to feel very personal.
The team’s Moodboard
Proposed Designs
Approved Designs
The team and I have come to this design, really staying true to the clean and modern Cossette design; while still taking inspiration from the fun designs of the images on the moodboard. All designs were done on Adobe Illustrator and PhotoShop.
Repurposed Designs
As for the scrapped designs, I decided to repurpose them in other mediums such as a sticker design, and GIFs. The GIFs were made on Adobe AfterEffects.
Repurposed Designs