Art Direction:
CRM Email

Hawkeye 2025 - Present

As an Art Director at Hawkeye, I have created emails for the Signet Team. On Figma and Photoshop, I have created email layouts and assets for the client to sell and promote products from different lines of businesses: Jared, Zales and Zales Outlet.

Jared

Jared is a jewellery line that carries luxurious brands. Jared’s branding is focused on looking editorial and meant to appeal to a more mature customer base. These emails push the layout’s boundaries and play up the products and space in a way that makes the layouts look fun and interesting - all while keeping the Jared branding.

Zales

Zales is a jewellery line that carries multiple brands of quality, ranging from luxurious to affordable brands. Zales and Zales Outlet’s branding is focused on being trendy, poppy, and concise, showing what is new or what is on sale.

Zales Outlet

In the Zales and Zales Outlet emails there are modules that compete visually and messaging-wise which makes it hard to push the products individually. As a solution to that, we made GIFs to make the products look sparkly to really catch customers’ eyes and to make a GIF showing products with their deals.

Art Direction: CRM Email

Art Direction:
CRM Email